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‘Now if I fuck this model / And she just bleached her asshole / And I get bleach on my T-shirt / I’mma feel like an asshole.’ Really?….Like.really? I don’t often like to write with colloquialisms, but sometimes it’s the only way to express genuine desperation.

Production is arguably half of an album, and an LP’s content, substance and lyrics can often outweigh the literal sound, but the lyrics particularly are where I feel The Life of Pablo really ‘all falls down’. Why oh why am I hearing it all once again on the supposed ‘album of life’, from apparently the ‘greatest rockstar in the world’? I’ve heard autotune murmuring for the entire of 2015 thanks to Future and co., I’ve heard the same trap drum patterns across every rap project, and I’ve heard some of the featured artists on The Life of Pablo fake their way through rap since they first started appearing ( Young Thug, Post Malone, Ty Dollar $ign). Just like the rest of the world so it seems, opener Ultralight Beam is tipped as the best song on the album, and it probably is, not because of how good it is, but because of how uninteresting the rest is. The Life of Pablo is a warped fusion of Yeezus’s scattered ‘experimentation’, crossed with the layered delicacy of My Beautiful Dark Twisted Fantasy, and unfortunately, these two oppositional traits clash rather than gel. The album trend hops- sampling Future’s Jumpan line, plaguing it with trap via the predictable choices of Metro Boomin or Boi-1da, or by chucking fellow Tidal-pushing Rihanna onto a track to make Big Brother happy. As I said with the mess of shock value that Yeezus was, I wasn’t ready to accept distortion and brash production as a new sign of genius- I’m simply not falling for it. With all this going on, I find it hard to believe that a solid album can come out the other end. Countless name changes, painfully drawn out and mediocre promotional singles, predictable publicity stunts such as his spat with Wiz Khalifa, a supposed return of GOOD Fridays that never really happened, intrusions of nobodies such as the ‘Kardashian clan’, all the while coupled with Mr West’s desperate attempts at fulfilling his dream of cracking the fashion industry. There aren’t many artists I religiously monitor like Kanye West, but following this entire 7th album saga, and everything that’s gone with it, even I’ve had enough of the guy.