The breach allowed the company to exploit the private social media activity of a huge swath of the American electorate, developing techniques that underpinned its work on President Trump’s campaign in 2016.īut the full scale of the data leak involving Americans has not been previously disclosed - and Facebook, until now, has not acknowledged it.
So the firm harvested private information from the Facebook profiles of more than 50 million users without their permission, according to former Cambridge employees, associates and documents, making it one of the largest data leaks in the social network’s history. But it did not have the data to make its new products work. Bannon, with the promise of tools that could identify the personalities of American voters and influence their behavior. The firm had secured a $15 million investment from Robert Mercer, the wealthy Republican donor, and wooed his political adviser, Stephen K. LONDON - As the upstart voter-profiling company Cambridge Analytica prepared to wade into the 2014 American midterm elections, it had a problem. (After this story was published, Facebook came under harsh criticism from lawmakers in the United States and Britain.
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